As one of the key activities of the Beijing Consumption Season in 2024, from March 18th to March 22, AW2024 Beijing Fashion Week carrying Oriental charm and international vision was held in Beijing.This season, Beijing Fashion Week keenly grasped the key driving force of scientific and technological innovation for industrial upgrading, and joined hands with well -known brands and designers to show the trend and creativity, create a diversified fashion consumption experience, introduce online virtual release and AI digital people conferences, etc.Scientific and technological means allows scientific and technological factors to penetrate into the core area of the fashion industry.
Since the first Beijing Fashion Week in 2016, what new changes have been changed in 9 years?In terms of helping the construction of Beijing International Consumer Center, what advantages and functions will Beijing Fashion Week play?With the above -mentioned problems, a reporter from the Beijing News recently interviewed Gu Weida, the party committee secretary and chairman of Beijing Fashion Holding Co., Ltd.He said that in the past 9 years, while strengthening the characteristics of Beijing’s characteristics and cities, Beijing Fashion Week has actively participated in global fashion dialogue, introduced international advanced concepts and technologies, while promoting Chinese fashion aesthetics to the world.
Chairman of the Beijing Fashion Week Organizing Committee, Gu Weida, Secretary of the Party Committee and Chairman of Beijing Fashion Holding Co., Ltd..Interviewee confession
The integration of science and technology and fashion reflects the core concept of “new productive productivity”
Beijing News:What are the characteristics and highlights of Beijing Fashion Week this season?
Gu Weida:The highlights and characteristics of the 2024 autumn and winter Beijing Fashion Week are mainly reflected in the following aspects:
First of all, in -depth dialogue between fashion and culture: After 9 years of precipitation and accumulation, Beijing Fashion Week is not only a visual feast, but also a deep dialogue between fashion and culture.The theme of “Realm by the New Stock” this season’s fashion week not only shows the collision of design skills and aesthetic trends, but also incorporates the elements of digital technology, so that traditions are blended with modern, East and West on the fashion stage, showing unprecedented unprecedented unprecedentedCreative and vitality.Professor Li Wei of the Academy of Fine Arts of Tsinghua University, well -known designers Xiong Ying, Hu Sheguang and other industry leaders have injected more cultural connotations into Fashion Week.Through ingenious design, they interpreted the design concept of the new national tide, showing the deep heritage and vitality of the Chinese fashion culture.
Secondly, the perfect integration of science and technology and fashion: With the help of online virtual clothing and the release of AI digital people, the perfect integration of technology and fashion not only enhances the scientific and technological content and interaction of Fashion Week, but also brings a broader brand of participating brands.Market space and richer resource docking opportunities.
Xiong Ying Gaia Legend “Huaxia Bihua” 2024AW brand launch conference.Interviewee confession
This digital and intelligent upgrade not only reflects the core concept of “new productive productivity”, but also points out the direction of the future development of the fashion industry.It can be said that the integration of science and technology and fashion has brought a brighter light this season.
Third, the seamless docking of fashion and consumption: Beijing Fashion Week is not only a platform to show fashion and culture, but also an important engine that promotes consumption upgrades and leads the trend of consumption.By bringing together excellent fashion brands and designer resources at home and abroad, it provides consumers with diversified and high -quality fashion products and services, which not only meets consumers’ pursuit of beauty, but also promotes the improvement of the city’s consumer quality and attractiveness.
At the same time, as a highlight of this season Fashion Week, we cooperate with Wanda Commercial Management Beijing Urban Company and Wangfujing Group and other commercial giants to jointly create the “Fashion and Elys” integrated fashion consumer experience scene, bringing consumers to bring consumersA new shopping experience.The Week UP trend exhibition held in Fashion Week at the same time, gathered well -known domestic and domestic brands and designers, bringing connotative, deep ordering and shopping experience to fashionable buyers and consumers.This consumption experience that integrates fashion and culture not only enhances consumers’ cultural literacy and aesthetic level, but also stimulates market consumption potential and vitality.
Beijing Fashion Week has formed a complete fashion industry ecological chain closed loop
Beijing News:Since its establishment in 2016, Beijing Fashion Week has been held for 9 years. What are the changes in Beijing Fashion Week in 9 years?
Gu Weida:From the perspective of scale and resource integration, from the initial only a small number of brands, to now the many excellent fashion brands and designers at home and abroad have gathered at home and abroad, and more than 100 events are held online and offline each year.With the increase of the number of participating brands and designers, the scale and influence of fashion weeks are also expanding.In addition, Beijing Fashion Week has built a pan -fashion ecosystem of “Rong Nai Da” through a multi -party strategic partner, continuously expanding the scale of activities, integrating resources of all parties, and forming a variety of diversification of cultural arts, commercial and trade exchanges, scientific and technological innovation, etc.Large -scale activity platform for content.
From the perspective of influence, with the continuous expansion of fashion weeks, its influence is gradually increasing.Beijing Fashion Week has become one of the important events in the fashion industry at home and abroad, attracting the attention of many fashion enthusiasts, media and industry insiders.At the same time, Fashion Week also provides a platform for exhibiting brands and designers to display creative design, expand market space, and connect rich resources.
Judging from the form and technological innovation, Beijing Fashion Week continues to innovate and break through.In addition to traditional offline conferences, Fashion Week also actively explores advanced technical means such as online virtual clothing and AI digital people. Through technical and fashion integration, it empower designers and brands to help break creative barriers and enhance popularity.This season, Fashion Week introduced the Guofeng AI digital man “Jin” as a leading official of non -heritage fashion, vividly interpreted the upgrade of the fashion industry in the digital direction, and promoted the modern transformation and innovation development of the excellent traditional culture of China.
Xiong Ying Gaia Legend “Huaxia Bihua” 2024AW brand launch conference.Interviewee confession
During the preparation process of Beijing Fashion Week, it focuses on collaborative upgrades and strategic cooperation.Last year, we cooperated with the e -commerce giant Jingdong Group to strengthen digital marketing and multi -channel communication on online and offline, expanding the brand influence of fashion weeks; in recent years, with Qinghai Yushu Tibetan Autonomous Prefecture, Xinjiang Hetian, Hebei Provincial Industry and Information Department, etc., Carry out a series of cross -border cooperation activities, such as theme show, cultural exchange month, industrial linkage upgrade plan, etc., to promote the integration of cultural, industry, and business between regions.This year, it reached a strategic cooperation with Wanda Commercial Management Beijing Urban Company to promote the in -depth integration of the fashion industry and commercial real estate, reflecting the regional linkage effect and industrial upgrading demand of the Beijing -Tianjin -Hebei coordinated development strategy;The integrated practical results promote the efficient linkage and sharing of fashion resources in the east and west.
We also set up permanent venues to create fashion landmarks.Work closely with Dongcheng District, and organize the first show at the target buildings such as Wangfujing and Longfu Cultural Center; create a permanent venue for Beijing Fashion Week such as Zhangjiawan Design Town and Wangjing Street, and strengthen the deep integration of the fashion industry and historical and cultural resources.Essence
In addition, we have made Beijing Fashion Week into a comprehensive fashion event, launched the Beijing Fashion Week Fashion Expo, gathered a number of official exhibition IPs, covering the four major sections of fashion culture, design, art, and activities to form a complete fashion industry ecological chainClosed loop; promoting industrial upgrading and talent training. Through “Ai”, the coordinated development of “Ai” Shanghe Tian, Beijing -Tianjin -Hebei coordinated development, etc., help non -genetic inheritance innovation and industrial upgrading, discover and cultivate emerging design talents, and lead the high -quality development of the fashion industry.
As the leader of the fashion industry, Beijing Fashion Week has promoted the in -depth exploration and innovation of the capital’s fashion industry through the new idea of its far -reaching layout.Through cooperation with well -known brands and designers at home and abroad, it provides participants with a platform to display creativity, expand the market, and connect resources to effectively promote the high -quality development of the capital’s fashion industry.
Help Beijing International Consumer Center in a variety of ways
Beijing News:As an important platform for the capital’s fashion industry, what work did Beijing Fashion Week do in leading the fashion trend and actively conforming to scientific and technological innovation and industrial upgrading and transformation?
Gu Weida:In terms of leading fashion trends, we invite well -known domestic and foreign brands and designers to show the latest design works by holding fashion conferences and exhibitions every year.This not only provides the public with opportunities to contact frontier fashion, but also leads the fashion trend through the display of designers and brands.At the same time, pay attention to integrating traditional cultural elements into fashion design. By launching the integration of traditional and modern design works, it promotes the combination of fashion and culture, and injects new ideas and inspiration into the fashion industry.For example, integrating traditional cultural elements such as non -heritage and national Beijing opera, showing the deep integration of fashion and culture.Through this integration, it not only enhances the cultural connotation and aesthetic value of fashion weeks, but also injects new vitality and motivation into the consumer quality and attractiveness of the city.
In terms of leading technological innovation, we use technical means such as virtual reality (VR) to create an online virtual fashion show and exhibition hall, so that audiences can experience digital fashion scenes online.At the same time, AI digital people are launched as a fashion representative or brand image spokesperson, interacting with the public.In addition, the construction of a digital platform enables consumers to submit online and interact, watch the fashion release show in real time.
In terms of promoting industrial upgrading, on the one hand, we have organized activities such as forums, seminars, salons and other activities, inviting industry experts, scholars, entrepreneurs, etc.Communication and learning platform.On the other hand, actively carry out industrial chain cooperation, and cooperate with commercial real estate and industrial ecosystems to promote the in -depth integration of fashion industries and related industries.For example, cooperate with Wanda Commercial Management Beijing Urban Company to combine the fashion industry and commercial real estate to create a variety of fashion consumer venues that integrate shopping, art, and culture.
Summary plan · One -line popcorn Youth Fashion Designer Joint Conference.Interviewee confession
Beijing News:Beijing is cultivating and constructing an international consumer center city.Do you think that international consumer cities play a role in promoting fashion trends and consumer growth?As an important carrier of the capital fashion industry, Beijing Fashion Week will help the construction of the international consumer center cities?
Gu Weida:International consumer cities play an important role in promoting fashion trends and consumer growth.The international consumer center cities have a high degree of fashion industry aggregation, consumer market activity and internationalization level, which can attract global fashion resources and consumers, and promote the spread of fashion trends and consumption growth.Through the holding of fashion weeks and fashion exhibitions, international consumer center cities can show the latest fashion design concepts and trends, leading the development of fashion trends.At the same time, these cities can also attract well -known brands and designers at home and abroad, enrich the consumer market, improve consumer quality, and further promote consumer growth.
Beijing Fashion Week, as an important carrier of the capital fashion industry, will help the construction of the international consumer center in various ways.For example, Beijing Fashion Week will actively introduce international fashion resources to enhance the international level of the capital’s fashion industry.Through cooperation with internationally renowned brands and designers, Beijing Fashion Week will show the latest fashion design concepts and trends to promote the spread and development of fashion trends.
In -depth participation in the construction of international consumer centers, Beijing Fashion Week will actively cooperate with business and industrial ecosystems to jointly create fashion consumer scenes.Through depth with JD.com, Wanda, Wangfujing Group, etc., the latest fashion design and trends are displayed online and offline, attracting consumers to stop watching and purchasing.At the same time, Beijing Fashion Week will also hold various promotional activities, such as discounts, full reduction, etc., to further stimulate consumers’ desire to buy and promote the growth of fashion consumption.Through activities such as “Fashion and Elimination Festival”, the enthusiasm for consumption is stimulated and the trend of consumption is led.
Actively use scientific and technological means, such as this season Fashion Week, we introduce cutting -edge technology methods such as online virtual release and AI digital people conference.Through online virtual release, consumers can watch the live broadcast of fashion conferences through the Internet at home, and feel the fashion atmosphere and charm like the audience.The application of these technological methods can not only break through the limits of physical space, realize instant globalization, but also reduce the cost of activity, improve the efficiency of activity, and promote the upgrading and transformation of the fashion industry.
Beijing Fashion Week has been committed to the modern transformation and innovative development of Chinese excellent traditional culture.In the future, Beijing Fashion Week integrates traditional cultural elements with modern fashion design, so that more people will understand and love traditional Chinese culture.At the same time, Beijing Fashion Week also focused on the construction of the “non -heritage fashion incubation platform”, strengthened cooperation with the inheritance of non -heritage culture, and launched a fashion design that integrates non -heritage elements, so that traditional craftsmanship glows with new vitality and vitality in the modern fashion industry.
Actively participate in global fashion dialogue and strengthen the transformation of “show” products to “sale” products
Beijing News:When it comes to Fashion Week, there are four internationally renowned fashion weeks, and major cities in China are also holding fashion weeks.While adhering to the “Beijing characteristics”, what goals and plans are there in Beijing Fashion Week?
Gu Weida:In terms of adhering to the “Beijing characteristics”, the characteristics of Beijing and the city are strengthened.We will dig deep into Beijing’s history and culture and cleverly integrate these elements into fashion design.By showing the traditional handicrafts and non -heritage culture in Beijing, we must not only let the international fashion industry see the historical heritage of Beijing, but also let them feel the unique charm of Beijing fashion.At the same time, continue to combine Beijing’s urban characteristics and cultural landmarks, select activities with historical and cultural heritage and modern urban atmosphere to show Beijing’s fashionable charm as an international metropolis.
In terms of improving the level of internationalization, the four major international fashion weeks, Beijing Fashion Week has continuously attracted the participation of well -known brands and designers at home and abroad, and promoted international exchanges and activities such as high -quality fashion conferences, forums and exhibitions to enhance international exchanges and exhibitionsCooperation to enhance the global popularity of activities.In addition, by hosting activities such as international imaging exhibitions, fashion forums, actively participate in global fashion dialogue, introduce international advanced concepts and technologies, and promote Chinese fashion aesthetics to the world.
Summary plan · One -line popcorn Youth Fashion Designer Joint Conference.Interviewee confession
In terms of building a fashion brand matrix, it is committed to cultivating and supporting the growth of local designers.By setting up awards and providing support policies, it has created a platform for local designers and brands to display talents, helping Chinese brands to the world stage.Promote the innovation and development of Chinese brands, especially the “old -fashioned+national tide” brand, provide them with display platforms to help them grasp the right to fashion, shape and spread the brand image of China designed, and enhance the competitiveness of the international market.
At the same time, we also integrate scientific and technological innovation and activate cultural and creative consumption.The “Digital+Fashion” strategy reflects the Beijing Fashion Week with the trend of the times. It will continue to deeply integrate the digital technology and the fashion industry, such as using virtual reality, augmented reality, AI and other technologyFashion Week influence boundary.Focus on “cultural and creative+new consumption”, promote the linkage of cultural creativity and fashion industry, tap the deep historical and cultural heritage of the capital, and transform it into modern fashion elements to guide the development of new consumption models.
Continuously expanding market influence is also what we have been doing. Through media promotion and social media promotion, we will increase the market awareness and influence of Beijing Fashion Week.At the same time, the close cooperation with commercial institutions will promote the marketization and industrialization of designer works, strengthen the transformation of “show” products to “sale” products, and expand the business functions of the upstream and downstream industries in fashion weeks.
Beijing News reporter Chen Lin